Domino’s Pizza automated Spanish service.

Tellme, a Microsoft subsidiary improving everyday life with the power of voice, launched a nationwide Spanish language service for Domino’s Pizza. Domino’s Pizza is leveraging Tellme’s expertise in voice and Internet technologies to provide a new native language automated customer service to millions of Spanish-speaking Americans.

Domino’s Pizza is using Tellme’s platform to provide the first toll-free service offering an end-to-end Spanish language pizza ordering experience. Starting today, all calls to 1-888-DOMINOSÒ will be answered with a dedicated Spanish language customer service experience. Calls will be answered with a Spanish voice service that plays special offers of the day, provides ordering options and captures information about where the caller is located to determine the local store that delivers to their location. For orders that need assistance, the caller will be connected with a Spanish-speaking representative to complete the order.

“Spanish-speaking customers are an important, and growing segment for Domino’s Pizza,” said Rob Weisberg, VP of precision and print marketing at Domino’s Pizza. “Research shows that Spanish speakers who call English automated systems, even if there is a Spanish option, have a higher hang-up rate than if the service is in their preferred language. Tellme’s platform gives us the ability to offer a consistent experience for callers and now a dedicated Spanish language service.”