Don Cheto debuts in Santa Rosa.

Liberman Broadcasting, Inc. (LBI Media) announced that its number one rated Hispanic morning radio program, “El Show de Don Cheto,” is now airing on Santa Rosa’s KXTS (98.7 FM). The addition of “Don Cheto” to the Santa Rosa radio market is the first of what will be many affiliation announcements across the country as broadcasters take advantage of the show’s incredible success.

“We are excited to expand ‘Don Cheto’s’ presence into Santa Rosa after helping steer the show’s success in the Los Angeles, San Bernardino-Riverside and Dallas markets,” said Lenard Liberman, Executive Vice President, LBI Media. ”’Don Cheto’ exemplifies LBI Media’s approach to creating unique, originally produced content for Hispanic audiences that is unlike anything else available in the industry. With the combination of ‘Don Cheto’s’ stellar ratings and proven track record of attracting audiences across the Hispanic community, including multigenerational and bicultural Hispanics, we are confident his presence in Santa Rosa will be a great success.”

“El Show de Don Cheto” entertains all members of the U.S. Hispanic family, targeting different generations and demographics, including first generation and bilingual Hispanics. Don Cheto’s character is a 63-year-old Mexican who serves as the “Grandpa” for generations of Mexican-Americans living in the U.S. Focusing on issues relevant to Hispanics living in the United States, Don Cheto and his sidekick Marlene bring humor and insight to topics like immigration and employment.