Dove Advanced Care for Latinas.

Dove Advanced Care is a line of 13 premium products, including shampoos, conditioners and specialty treatments, specifically designed to address the many complex hair care issues women face today.

Since more than half of Latinas (57 percent) color their hair and three quarters of Latinas (76 percent) think their hair color says something about their personality, it is no wonder that they enjoy changing their hair color by going a little lighter or darker than usual. To address the effects of lightening or darkening, Dove has introduced Dove Advanced Color Care products that provide expert care for color-treated hair.

“During the coloring process, lightened or highlighted hair can be stripped of its color to achieve a lighter shade, while darkened hair can eventually lose its luster and new, color-coated feel,” says Judy Rahn of Unilever research and development. “Now, with Dove, women can receive customized care and keep color-treated hair shiny and healthy looking.”

“Many women do not realize that slightly damaged hair requires a different level of care than severely damaged hair,” says Leonardo Rocco, Dove celebrity stylist and owner of Rocco Donna Salon in South Beach, Florida. “Since not all damaged hair is created equal, it is important to determine which products meet your individual needs. With Dove Advanced Care shampoos, conditioners and specialty treatments, women can now get two levels of care for dry, damaged hair.”