Dr. Aliza Sports The Famous Milk Mustache.

Dr. Aliza Lifshitz, Hispanics’ favorite doctor and a nationally recognized medical expert, is the latest personality to star in the 2005 got milk? campaign sporting the famous milk mustache. Dr. Aliza joins this campaign to inform the Hispanic community about the many benefits of drinking milk and about milk’s role in helping them to lose weight. The ad is part of a nationwide initiative by the Milk Processor Education Program (MilkPEP) to help fight obesity. According to the Centers for Disease Control, about one third of Hispanics are considered obese.

Dr. Aliza will play a vital role in educating the Hispanic community throughout the campaign about the recent studies that have shown that people who include enough calcium in their diets by drinking three glasses of low fat or fat free milk a day can lose more weight than by cutting calories alone.

“One of the main reasons I joined the Milk Mustache campaign is to help address the obesity problem, which particularly affects Hispanics. My goal is to help promote healthy eating habits among Hispanics and teach them that including the recommended 24 oz.-or three glasses- per day of low fat or fat free milk in their reduced calorie diets, is an excellent way to help them stay in shape,” said Dr. Aliza.