Dr Pepper asks consumers to choose ‘Zesty’ Latino Artist.

The Dr Pepper Sabrosura Art Contest entries have been narrowed down to the top 23 semi-finalists.

That one “spicy” artist will receive almost $10,000 in cash and have the opportunity to display his or her artwork on Dr Pepper packaging and promotional materials.

“We received some amazing artwork from all over the country in the Dr Pepper Sabrosura Art Contest,” said Jaxie Alt, director of Dr Pepper Brand Marketing. “It is time for our consumers to vote on art pieces that best represent the ‘sabrosura’ of Dr Pepper.”

Through the Sabrosura Art Contest, which began in October 2007, Dr Pepper encourages Latinos to express their individuality and their zest for life – characteristics that have been a cornerstone of the Dr Pepper brand for more than 30 years. Asking consumers to vote online for their favorite artwork is another way to give Latinos a voice and the possibility to “own” a piece of the new Dr Pepper campaign.

In December, contest judges selected the 23 semi-finalists who best represented the Sabrosura feel, creativity, and originality, as well as Dr Pepper branding. Each was awarded $2,300. Now, each of the semi-finalists’ artwork is shown online for voting through Friday, Feb. 1 at 5 p.m. PST.

The top five finalists and the grand prize winner will be determined by who receives the most votes. Voters may vote once each day for their favorite piece of art.

Each of the five finalists in the online voting will receive an additional $2,500. The grand prize winner will receive an additional $5,000, bringing his or her total award to $9,800. Best of all, the winning artist’s work will be displayed on Dr Pepper packaging and promotional materials.