Drip Across America

The Drip is in the Details, NFL Shop is looking to highlight “main character energy” – the energy we all get when we wear clothes that makes us feel like we’re bringing our best. The campaign does this by diving further into the details of not only the style, but the fans sporting the merch!

On September 23rd one of the seven spots for this season will feature Hispanic talent and go live right in time to celebrate Hispanic Heritage Month!

This spot will be titled Drip Across America and will include music from Spanish reggaeton artist, Ralphie Choo, and feature cameos from Latinx influencers Lala Romero and Magaly Rodriguez.

Additionally, all seven spots were directed by Mexican-American director, David Camarena, who has worked with brands like Under Armour and FootLocker in the past. Would you be interested in receiving a quote from David about this spot? Happy to answer any questions you may have, hope to hear from you!

David Camarena, Director, Even/Odd

“Shooting NFL Shop 2024 was an amazing experience. As a Mexican-American, I always desire to incorporate a strong sense of community and family into my work. Capturing the spirit of simple yet meaningful interactions that feel culturally specific but are truly universal.

Working with a large crew to create these commercials is quite similar to football and other team sports. You rely on everyone to focus and excel in their respective roles. I believe that everyone from Even/Odd, 72andSunny, and the NFL did just that and created a fun environment. I am a die-hard football fan, and an even bigger Raiders fan, so working with the NFL was a blessing. This year’s NFL gear and designs are great, and I’m looking forward to the season. Go Raiders!”

Credits:

Client: NFL

Agency: 72andSunny

Production: Even/Odd

Editorial: Cosmo Street Editorial

Audio: Lime Studios

Post: THE END VFX

Photography: Eric Espino