DSM 5.0 – THE RISE OF MOBILE – Assessing the Current State of Digital Shopper Marketing [REPORT]
July 23, 2014
Now that over 50% of the general population is regularly using tablets and smartphones, the shift from desktop to mobile is taking center stage. While we continue to gain a clearer picture of the impact of mobile tools on shopping behavior, we also strive to understand the complex interactions that take place within the multichannel, multi-device path to purchase.
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