Dunkin’ Donuts announced it is continuing its commitment with Universal Music Latin Entertainment (UMLE) to make Dunkin’ Donuts coffee part of Latin music’s big night. Dunkin’ Donuts is the exclusive coffee provider of “Noche de Estrellas,” the highly anticipated, invite-only after-party celebration at The Bank, located in the Bellagio in Las Vegas, on November 15. Artists and top personalities from the music, television and entertainment industries are expected to attend the festivities, where Dunkin’ Donuts’ Original Blend Coffee will help keep the stars running throughout the night. Cosmopolitan en Espanol will also be showcasing a cutting-edge fashion show to the star-studded audience, making this a night where the top contenders of coffee, music and fashion join forces.
“We are proud to continue our sponsorship of Universal Music Latin Entertainment’s exclusive event for the second year in a row to celebrate the greatest night in Latin music and entertainment,” said John Costello, Chief Global Marketing and Innovation Officer at Dunkin’ Brands. “Dunkin’ Donuts is always looking to identify meaningful opportunities to build brand loyalty and deepen our relationships with our multicultural guests and this partnership allows us to engage in the excitement of the big night with both new and existing consumers.”
To celebrate with its fans on Facebook, Dunkin’ Donuts is also making it easy for people all over the world to enjoy songs from some of Latin music’s most popular stars. Starting on October 31st, the brand will launch a free, customized music shop tab on the Dunkin’ Donuts Facebook page (http://umusic.ly/DDMusic), allowing fans a complimentary download while supplies last from among 10 pre-selected tracks from this year’s hottest nominees of Latin music’s big night. The Facebook application will be available to fans through November 22nd and will also feature exclusive photos and videos from “Noche de Estrellas.”
“We are very excited to continue our successful sponsorship with Dunkin’ Donuts. The brand’s vision on the use of technology and social media to engage new and existing consumers is on par with ours. Dunkin’s commitment to the Latin community and support of Latin music is what continues to make this a successful and exciting partnership,” said Gustavo Lopez, executive vice president of brand partnerships, business development and digital, Universal Music Latin Entertainment.
As part of the partnership, Universal Music Latin Entertainment will incorporate the Dunkin’ Donuts brand in pre-event promotions including advertisements on social media sites, on the UMLE website and in newsletters.