e-Viva Group Introduces ‘Soluciones’.
August 21, 2004
e-Viva Group introduces the Fortune 500 companies to a unique co-brand opportunity with the eFiesta Card, anintegrated-services platform to serve the Latino community worldwide. The eFiesta Card is a multi-purpose ATM product that does not require a bank account of the cardholder. Select companies will co-brand with eFiesta as the dual card packs are distributed to tens of thousands of Hispanics across the country. Two programs will be offered which include a payroll card commencing during Hispanic Heritage Month and the consumer card available November 1, 2004. Cardholders receive the dual-card packs free-of-charge.
The eFiesta Card accepts cash deposits at convenient community locations. Once “loaded,” the money can be moved in any amount from card-to-card around the world in real-time for $3.50. Cash withdrawals are from ATMs globally.
The card can be used to make purchases at retailers across the country and is programmed to place long distance phone calls securely. In the event of medical emergencies, in order to resolve the language translation barrier, the individual account number provides access to the cardholder’s medical history 24/7 via fax or email from any medical facility. In addition, the eFiesta card provides theft insurance while at the ATM in the U.S. and Latin America.
Both cards offer the same benefits. Employers providing the payroll card move funds by direct-deposit onto the employee’s eFiesta Card each pay period. This provides a secure and cost effective alternative to issuing paper checks.
Employees may receive cash via any ATM, and using the toll free number can move money card-to-card in real-time replacing the employee’s pattern of needing to cash a check then wiring funds to family at a much higher price.
According to CEO, Robert Acosta, “We have spent two years in development and Beta testing the card to ensure that the service we provide reflects real-life needs for our working Hispanic. The result, “soluciones.”



























