EA Sports launches FIFA 11 Tour.

Electronic Arts Inc., announced the launch of the “EA SPORTS™ FIFA Soccer 11 Takeover Tour,” a nationwide, 13 city, five-week long program that showcases EA’s acclaimed FIFA Soccer 11 videogame and PlayStation3 (PS3) computer entertainment systems.  Throughout the five weeks, two vehicles outfitted with 15 TVs along with 15 PS3 systems, plus a full-time crew, will travel the East Coast while another team will visit West Coast cities.  At each Tour stop, fans will have the opportunity to play FIFA Soccer 11, as well as receive free prizes courtesy of EA SPORTS and PlayStation®, including Adidas-branded FIFA Soccer 11 T-shirts and the chance to win a PSP (PlayStationPortable)go system or a PS3 system.

The EA SPORTS FIFA Soccer 11 Takeover Tour will be supported by an integrated marketing campaign, including live Twitter feeds, Facebook fan page updates, PlayStation.com and more, that will drive game and tour awareness, in addition to driving attendance at Tour stops.