Earning trust as gen AI takes hold: 2024 Connected Consumer
December 7, 2024
In this fifth edition of Deloitte’s Connected Consumer study,1 we continue to report on US consumers’ digital lives. The Deloitte Center for Technology, Media & Telecommunications surveyed nearly 4,000 US consumers in June 2024, asking them about their tech-device and -services spending, online activities, perspectives on digital life, digital boundaries, data privacy and security concerns, use of generative AI, and trust in tech companies.
To read study, CLICK HERE.
