Echepetelecu to lead Hispanic Marketing Strategies at Allied Hispanic

Allied Hispanic – a division of Allied Integrated Marketing – has hired Stephany Echepetelecu to lead marketing strategies for current clients and to broaden the division’s entertainment roster to include TV networks and musicians who are looking to expand their reach to Hispanic audiences.
 
Echepetelecu joins Allied from FOX and RCN’s Spanish Broadcast Television Network, MundoFOX, where she spent the last four years overseeing marketing operations and the network’s launch, as well as serving as the executive producer of MundoFOX’s national news entertainment segments. She also acted as a liaison with FOX’s theatrical and home entertainment divisions to launch MundoFOX’s entertainment presence.

Prior to MundoFOX, she spent eight years at AA Music Management – a joint venture with music mogul Irving Azoff – managing day-to-day strategies and production initiatives for artists such as Christina Aguilera, Jennifer Lopez, Jaci Velasquez, Bacilos, and Sofia Carson among others. In addition, she also has a 20-year history in the music industry having managed an impressive 12 albums, seven world tours and over 550 shows for top Latin artist Luis Miguel.  
 
Allied Hispanic connects movie studios, TV networks and entertainers to the constantly evolving U.S. Hispanic consumer market. Allied Hispanic has successfully executed key campaigns for clients including Disney, HISTORY, The Hollywood Bowl, Hulu, Los Angeles Philharmonic, Lionsgate, Warner Bros., and more under the direction of Marcella Cuonzo, Vice President of the division. The division is committed to breaking the mold when it comes to innovative campaigns to connect the Hispanic audience with top entertainment properties, including recent projects for STAR WARS: THE FORCE AWAKENS, CAPTAIN AMERICA: CIVIL WAR and THE JUNGLE BOOK. Allied Hispanic has organized several show takeovers with Univision Network’s Despierta America including the first-ever live show from Pixar Studios for INSIDE OUT and a Stormtrooper Invasion with R2D2 for STAR WARS: THE FORCE AWAKENS. In addition, Allied Hispanic was the first multicultural agency to livestream a world premiere through a dedicated Periscope platform on Hollywood Boulevard and works extensively with social influencers to reach the Hispanic audience online.