MiTú announced that Charlie Echeverry has joined the company as a Senior Consultant. In his new role, Echeverry will help shape and provide valuable insight into MiTú’s brand relationships and advertising partnerships, along with supporting the company’s marketing strategy. Echeverry most recently served as EVP/CRO of Univision Interactive overseeing national, local and international advertising activities across all of Univision’s digital, mobile and social properties. He will work closely with company partners Beatriz Acevedo, Roy Burstin and Doug Greiff.
“Charlie’s joining the MiTú team is a great step in our current growth,” stated Roy Burstin, MiTú’s CEO. “As a highly sought after expert in digital advertising and marketing, with vast respect and understanding of the US Hispanic Market, we know that MiTú will benefit from his creativity and brand relationships.”
“MiTú is breaking ground in the same way cable networks did in their early years. Hispanics now lead the digital revolution and are the largest growing demographic to consume media on multiple platforms and they are seeking out and also creating more and more compelling content. I believe that MiTú is in the best position to serve them. MiTú is unique in their ability to develop and package original and branded content, and activate it through a community of video influencers, unlike any I have ever seen. I’m invigorated by the opportunity to work with them,” stated Echeverry.