Echovant Generates ROI For PR Worker’s Compensation Agency.

Following the execution of an integrated marketing campaign developed by Echovant, Corporación del Fondo Seguro del Estado (CFSE) – Puerto Rico’s worker’s compensation agency – achieved the highest revenue in its 70-year history. Total premiums revenue for the year 2003-2004 US$69.7 million. These results represent a 58% net increase versus prior-year revenue of US$44.2 million.

The four-week, island-wide campaign combining TV, print, radio and Internet ads, urged businesses to stay current with their worker’s compensation premiums, while motivating delinquent organizations to enroll. To achieve this goal, the campaign’s creative message applied a humorous and simplistic tonality in the delivery of a very serious message: operating without a workers’ compensation policy can have catastrophic consequences to any business. To drive the message home, the copy featured ordinary trade tools that take a life of their own and eventually turn on their operators. Echovant became agency of record for CFSE following a review held last December.

“To a large degree, this significant increase can be attributed to the success of the “Tools” campaign developed by Echovant. Through the use of clear and impactful executions, the campaign was able to communicate effectively the benefits of being insured,” said Daniel Rodriguez, Director of Communications for CFSE.

“These results are the greatest validation an agency could ask for,” said Alex Cornelio, Echovant’s Managing Director and the agency officer in charge of strategic planning on the CFSE account. “It completes the circle we always strive for with any assignment: sound planning, compelling creative, and measurable business results.”