Edelman Diversity Solutions Hispanic PR AOR For Unilver.
January 5, 2004
Unilever has retained Edelman as its new agency of record for Hispanic marketing for six home and personal care consumer brands, including Dove, Finesse, Suave, Caress, Vaseline Intensive Care and Ponds. Edelman’s Diversity Solutions team will develop and implement strategic Hispanic community, event marketing and media relations programs throughout 2004.
“We were very impressed with Edelman’s understanding of the U.S. Hispanic market and experience in reaching this important community,” said Annette Fonte, multicultural marketing manager for Unilever. “Edelman demonstrated an unparalleled command of the Hispanic mindset, behavioral preferences and community.”
“We look forward to putting our expertise to use, helping to position Unilever and its brands as community partners that are actively engaged and committed to the Hispanic marketplace,” said Heidi Eusebio, vice president, Edelman.
