EDYE’S Preschool Ecosystem expands to broadcast TV

HITN-TV announced that, on the 5th anniversary of the successful launch of EDYE, its SVOD preschool streaming service, HITN has decided to expand the ecosystem with the launch of a linear channel for Pay TV, as well as programming blocks for broadcast television.

The new service, named EDYE TV, will be available to the Hispanic market in the United States, Latin America, and Brazil. EDYE TV will feature a selection of titles from EDYE’s extensive library and will be programmed with an innovative system selecting content as a “surprise” for its viewers instead of a set programming grid. Programs will be announced by Ray, EDYE’s mascot, just before the start of each episode. The system will operate under an algorithm that will provide equitable exposure to all series and reduce the perception of repetition. Transmission will be carried out from HITN’s Brooklyn, New York facilities.

Guillermo Sierra, Head of Television and Digital Services at HITN, said: “We are very pleased with the success our EDYE SVOD service has had throughout the region. We believe it is the ideal time to expand our presence and develop an ecosystem of services under the same brand. The preschool audience deserves access to the best content on all possible screens, and parents want to be at ease knowing that the content their children are consuming has a positive value.”