Efectos Secundarios does PM Drive in Miami.
July 22, 2006
After a huge success for over two years in its prior morning time frame, Efectos Secundarios will now air Monday to Friday, from 2 to 4 pm, on WSUA Radio Caracol 1260 AM, beginning Monday August 21st, 2006.
Efectos Secundarios has been the leading morning show among Spanish talk radio (AM) listeners in the Miami area, age 25-54, for the last year.
The show time now expands from one to two hours and moves its way down to afternoons, from 2 to 4pm. With this switch, Radio Caracol stands to reinforce their early evening programming that precedes the stations flagship program, De Regreso a Casa, broadcast daily from 4 to 7 pm with a 3.7% share, Adults 25-54 age group.
