el diario / LA PRENSA introduces ‘El Día Hispano’.
March 21, 2003
El Diario–La Prensa in New York is the official Spanish language paper of the New York International Auto Show and will host “El Día Hispano”, the Hispanic day at the show, this month at the Jacob Javits Convention Center. “El Día Hispano” will include workshops in Spanish, information concerning the buying power of Latinos and the auto industry, and Latino entertainment. In addition, El diario / LA PRENSA will publish its 2003 Auto Supplement on April 18th, featuring valuable information for auto buyers and consumers.
“To have a whole day and section completely dedicated to inform and to make our community acquainted with the insights of the automobile industry and its new products, and to provide the conditions for potential auto buyers to make the right informed decision, is an extension of what we consider our responsibility, which is to inform, educate and empower Latinos,” said Rossana Rosado, Publisher & CEO, el diario / LA PRENSA.
“El Día Hispano” will be held at the Jacob Javits Convention Center on Tuesday, April 22, from 9:00 AM to 5:00PM. Events are scheduled as follows:
9:00AM – 10:30AM- Press Conference, Buying Power of Latinos and the Auto Industry
11:00AM- 12:00PM- Workshop 1, Auto Buying 101, with the participation of Maritere Arce, Communications Counsel, Consumer Report, and Miguel Angel Sánchez, reporter, el diario / LA PRENSA.
12:30PM –1:30PM – Workshop 2, Auto Safety, with the collaboration of Consumer Report, with the participation of Maritere Arce, Communications Counsel, Consumer Report, and Miguel Angel Sánchez, reporter, el diario / LA PRENSA..
2:00PM- 5:00PM- Entertainment, Video, and Contest Winners Announcements.
Live entertainment for the whole family featuring: MEGA 97 MIX DJ, Alex Sensión; Son Callejero (Regaeton); MUN 2 DANCERS; ENCENDIA (Merenge); The Mariachi Academy of New York; The Copacabana Girls (dance troupe); and a special performance by the renowned JIMMY BOSCH and his Salsa Dura.
The Media Partners of “El Día Hispano”, the Hispanic day at the auto show, are el diario / LA PRENSA, MEGA 97.9, and TELEMUNDO 47. Supporting media includes MUN2, URBAN LATINO TV, and MI GENTE On-line.
el diario / LA PRENSA 2003 Auto Supplement will appear in the Friday, April 18th edition of the paper.
For more information at http://www.eldiariony.com
