El Gato launches in El Paso Radio.

Entravision Communications Corporation announced that it is introducing a new radio format called “El Gato” to the El Paso market on KYSE 94.7 FM that began on Tuesday, January 6th.

“El Gato” is a newly developed contemporary Mexican Regional format created by Entravision’s radio programming team. “El Gato” will play music from popular artists such as Intocable, K-Paz, Banda El Recodo, Los Horoscopos, Jenni Rivera, and include the well-known Entravision show “Erazno y Chokolata” in the afternoons. In addition to “El Gato,” Chokolata will be on all of Entravision’s Tricolor stations starting Monday, January 12.

“This is a very exciting time for Hispanic radio, and our programming teams are leading the way with new, innovative Hispanic radio formats like ‘El Gato,’” said Jeffery Liberman, President of Entravision’s radio division. “We have a dedicated listener base in El Paso and are committed to continuing to bring the highest-quality radio programming to this growing market and community.”