El Gato launches in Los Angeles.

Entravision Communications Corporation announced that it introduced its new radio format called “El Gato” to the Los Angeles market on KDLD/KDLE 103.1 FM beginning on Saturday, January 17th.

“El Gato” is a newly developed contemporary Mexican Regional format created by Entravision’s radio programming team. “El Gato” will play rhythmic up-tempo music from popular artists such as Intocable, K-Paz, Banda El Recodo, Los Horoscopos and Jenni Rivera. Afternoon drive will feature the return of the well-known Entravision show “Erazno y La Chokolata”. In addition to “El Gato,” in both Los Angeles and El Paso, “Erazno y La Chokolata” program is currently broadcast on all of Entravision’s Tricolor stations.

“We’re already seeing success with ‘El Gato’ in El Paso, and we are excited to bring this fresh format to Los Angeles market,” said Jeffery Liberman, President of Entravision’s radio division. “We are committed to continue to bring the highest-quality radio programming and unique formats to our dedicated Latino listener base to the largest Hispanic radio market in the country.”