El Jolgorio de Massachusetts hires Bauzá & Associates for Hispanic Marketing.

El Jolgorio de Massachusetts, Inc. announced it has hired Bauzá & Associates, a Hispanic Marketing agency, to further enhance its cultural preservation leadership initiatives as well as plan and coordinate its Jolgorio 2008 event in December.

El Jolgorio de Massachusetts in a non-profit organization dedicated to promoting, fostering, and preserving Latino culture and heritage through education, the arts, and civic leadership. The organization has focused on funding collaborations with community and educational organizations in Massachusetts that advance leadership and educational attainment among Latino youth, as well as, preserve Latino culture.

“As a community-minded organization focused on preserving Latino culture, we take great pride in our ability to deliver programs and services that are responsive to the needs of our communities,” said Samanda Morales from El Jolgorio de Massachusetts.  “We selected Bauzá & Associates because of their knowledge of our needs, their marketing expertise and event management experience.”

Among the initiatives Bauzá & Associates is working on are advertising, public relations, developing collateral, event management, sponsorship solicitation and updating the organization’s website.

“We are delighted to be working with an important organization whose mission is to preserve the Latino culture through leadership,” said Hector Bauzá, CEO of Bauzá & Associates.  “El Jolgorio is a recognized organization in the region who has many important programs and services that we are proud to be supporting.”