El Mensajero celebrates 20th Anniversary.

El Mensajero celebrates its 20th anniversary of publishing this year. Since its inaugural issue on May 6, 1987, El Mensajero has grown from a 30,000 circulation newspaper to one that has achieved deep market penetration among Spanish-preferred readers with audited circulation in 2007 of over 112,000.

El Mensajero is part of ImpreMedia, the nation’s largest Spanish-language print and online news publisher.

Covering the main cities of San Francisco, Oakland and San Jose, El Mensajero has a history of award-winning editorial, most recently receiving three awards from the National Association of Hispanic Publications (NAHP), one gold and two bronze awards. This is the most awards of any Spanish-language publication in the Bay area from that organization.

“We are extremely proud of our rapid growth, our vibrant editorial product and the attendant impact we have had on the Hispanic community over these twenty years, ” said Ernesto Padilla, El Mensajero’s general manager. “We have made a concerted effort to get more connected to the community and local organizations, through the publication and through special events, and it has resulted in the remarkable circulation growth and market expansion we have experienced.”

For the 20th anniversary, El Mensajero has introduced a new logo and new cover to commemorate its outstanding success in its two decades of publishing. It has also published a special supplement that addresses not only the history of the newspaper but also the history of Latinos in the Bay Area. This supplement is an important part of the May 6th, 2007 anniversary issue.