El Ojo de Iberoamérica recognized the best creativity of the region

The XVIII edition of El Ojo de Iberoamérica, celebrated the best of regional and international communication industry. During the three days of the event, more than 2300 professionals gathered to attend Conferences, Workshops and Award Shows. On its last edition, El Ojo showed once again, why today is one of the most creative and innovative festivals of the world.

In this opportunity, 3974 works competed for the metals, from which only 12, some of them with more than one, achieved the Grand Prix. From them, 6 were for Spain, 3 for Brazil and Colombia, 2 for Argentina, while US Hispanic and Mexico received one each.

Therefore, the Gran Tercer Ojo (Titanium), the Gran Ojo PR, the Gran Ojo Promo and the Gran Ojo Media went to “Hologramas por la Libertad”, of DDB España for No Somos Delito; the Gran Ojo Cine/TV (Film) and the Gran Ojo Producción Audiovisual (Audiovisual Production) were for F/Nazca S&S and Stink San Pablo for “100” for Leica, the Gran Ojo Innovación (Innovation) for Grey Argentina for “La sal que se ve” for Fundación Favaloro; the Gran Ojo Vía Pública (Outdoor) for Leo Burnett Argentina for “Safety-Truck” for Samsung; the Gran Ojo Sustentable  (Sustainable) for Geometry Global Colombia for “Trampas Invaluables” for Ministerio de Ambiente y Desarrollo Sostenible; the Gran Ojo Design for “Funtastic Hand” for Publicis Colombia for Fundación Cirec; the Gran Ojo Eficacia (Effectiveness) also for Geometry Global Colombia/Ogilvy Colombia for “La invasión del Pez León” for Ministerio de Ambiente y Desarrollo Sostenible; the Gran Ojo Sports for Lola Mullen Lowe for “Fútbol vs. Alzheimer” for Revista Líbero; the Gran Ojo Producción Gráfica (Craft) went to PPM Brasil for “Carnes Regias” for Tendal Grill; the Gran Ojo Directo (Direct) was for  We Believers for “Emboscada Volvo” for Volvo; the Gran Ojo Contenido (Content) for Leo Burnett México for “Intimate Words” for Procter & Gamble and the Best Latin Idea for the World was also for Lola Mullen Lowe for “Doble Placer” for Unilever.

Among the big winners of the festival, the award for best performances at El Ojo Desempeño for Ibero America as Best Agency went to Almap BBDO, the company lead by Luiz Sanchez after the recent departure of Marcello Serpa. Also, both of them, consecrated as Best Creative Directors of the region. On the other hand, Ogilvy Latina was the Best Network for six years in a row and its CEO, Marcos Golfari, was at the event to receive the award. Landia was Best Production Company and Rodrigo Saavedra (Landia), was Best Director for the first time. With only one year of existence, We Believers received the recognition as Best Independent Agency; while No Somos Delito became the Best Advertiser of the region.

Winners for US Hispanic were:

Best Agency
-Lápiz
-We Believers
-Alma DDB

Best Creative

-Fabio Seidl and Laurence Klinger
-Gustavo Lauria
-Alvar Suñol

Best Production Company
-Landia
-Central Films
-Metrópolis Films

Best Director
–Matias Moltrasio / Juani Libonatti
-Cinco / Carlos Lopez Estrada
-Rodrigo Saavedra

Best Advertiser
–Volvo North Miami
–Allstate USA  / Toyota USA
–Mexico Board Of Tourism

And the finalists and winner for Best US idea were:

Winner
“Emboscada Volvo”, de We Believers para Volvo North Miami.

1º Finalist
“#EnviaMalaSuerte [Campaña]”, de Lápiz para Allstate Usa. Pa: Tony Grossman
2º Finalist
“Más que un auto”, de Conill Saatchi & Saatchi para Toyota USA.
3º Finalist
“Snow graffiti ”, de Lápiz para Mexico Board Of Tourism.
4º Finalist
“Adoptable trends”, de Dieste para Dallas Pets Alive. Pa: Leitca Films
5º Finalista
“Dona tu sombra”, de The Community @ SapientNitro para Converse Brasil.

International figures, a classic one at El Ojo

In this 2015, El Ojo hosted once again its prestigious Conferences and Tainning Cycle, in which the most important personalities of regional and global creativity participate every year.

The stage of El Ojo 2015 had the highlighted presences of:

Geoffrey Hantson, Chief Creative Officer of Happiness and member of FCB Worldwide Creative Board; Rob Reilly, Global Creative Chairman of McCann Worldgroup; Bob Greenberg, Founder and Chairman of R/GA Worldwide; Nick Law, Chief Creative Officer of R/GA Worldwide; Alexandre Okada, Global Creative Director of Mullen Lowe Worldwide for Unilever‘s Omo / Persil / Ala; Cesar Agost Carreño, Creative VP of Ogilvy Mexico, Regional Creative Director for Latin America and Member of Ogilvy’s Worldwide Creative Board; Nizan Guanaes, Partner and Founder of Grupo ABC, Brazil; Jamie Madge, Worldwide Editor of Source Creative; Alonso García, Regional Manager of Shuttertock for Latin America; Carlos Cantú, Brand Strategic Director for Twitter Latin America; Juan Isaza, Regional VP of Planning & Director of Social Media Lab of DDB Latina; Luis Sánchez Zinny and Carmello Maselli, Chief Creative Directors of Leo Burnett Argentina; Gustavo Buchbinder, Partner Founder of WebAr Interactive, President of Interact and Vice-President of IAB Argentina; Axel Kuschevatzky, Telefonica Studios Head of International Film Production, TNT Awards Host and award-winning Film Producer; Ernest Riba, Head of Strategy & Innovation of Wunderman Buenos Aires and Sebastián Tarazaga and Danny Minaker, Chief Creative Directors of Wunderman Buenos Aires; Luis Miguel Messianu, Founder, Creative Chairman and CEO of Alma DDB, United States; Eva Santos, Chief Creative Director of Proximity Spain; Alfonso Amat, Partner Founder and CEO of I am at; Gabriela Korovsky, Co-Founder URBAN Grupo de Comunicación; Claudio Invernizzi, Funder, President and Chief Creative Director of Havas Worldwide Gurisa and Pablo Tajer, Head of Facebook Creative Shop South Cone.

Also the Jury Presidents shared their vision: Hernán Ponce, President and Chief Creative Director of Ponce Buenos Aires; Luis Silva Dias, Chief Creative Officer of FCB Internacional; Hugo Rodrigues, CEO of Publicis y Salles Chemistri, Brazil; Claudio Invernizzi, Founder, President and Chief Creative Director of Havas Worldwide Gurisa, Uruguay; Eva Santos, Chief Creative Director of  Proximity Spain;  Paulo Sanna, VP and Executive Creative Director of Wunderman Brazil; Chavo D’Emilio, President of McCann Argentina; Juan Carlos Gómez de la Torre, Partner Founder, President and Chief Creative Director of Circus Grey Peru; Juan José Posada, Executive Creative Director of Geometry Global Latin America; Mauricio Sarmiento, Creative VP of Leo Burnett Colombia; Esteban Sacco, Partner Founder of Sparkling Mexico; and Giovanni Rivetti, Partner Founder of New Content, Brazil; Luis Miguel Messianu, Founder, Creative Chairman and CEO of Alma DDB, United States; Guillermo Giménez y Brotons, Director of Marketing Integrated Communication for the Coca-Cola South America business unit; Milovan Radovic, Partner Founder of KUBRICK, Peru; and Bruno Rovagnati, Senior VP and Managing Director of R/GA Latin America.