El Pollo Loco names goodness Mfg. new AOR.
January 11, 2011
El Pollo Loco, Inc. announced it has selected Hollywood, CA-based goodness Mfg. as its new advertising agency of record.
goodness Mfg. will handle strategic marketing and communication needs for the nation’s leading flame-grilled chicken chain, including English- and Spanish-language creative (broadcast and digital), in-restaurant merchandising, and local restaurant marketing.
Commenting on the decision, Mark Hardison, Vice President of Marketing for El Pollo Loco, Inc., said, “The goodness Mfg. team was a tour de force of strategic insight and creative talent and we couldn’t be more pleased with our decision. They are smart, passionate brand champions who demonstrated a solid understanding of our business and our brand, along with the ability to leverage consumer insights and research in developing a compelling and differentiated brand communications platform that we believe will resonate deeply with consumers in both general and Hispanic markets.”
goodness Mfg.’s first work for El Pollo Loco will appear in late May in the form of new television commercials (English and Spanish), in-restaurant merchandising, and other creative elements.
