“El Show de El Chikilin” on SBS’s KLAX-FM in Los Angeles

Spanish Broadcasting System, Inc. announced the inauguration of its new “Vacilon de la Mañana” morning show format called “El Show de El Chikilin” on KLAX (97.9 FM), La Raza along with the on-air arrival of popular radio personality Beto Diaz “El Chikilin”. The show, serving the Los Angeles, CA market, will air from Monday through Friday 5am-10am and features Beto Diaz “El Chikilin”, Claudia Valenzuela “La Buchona” and Dr. Cesar Lozano.

The announcement was made by Bill Shadorf VP West Coast Market Manager of SBS. “_We are delighted to bring the most loved radio personality in Los Angeles to 97.9FM La Raza and to premiere “El SHow de el Chikilin” to his record-breaking prime-time audience. We are equally confident of the Company’s newly strengthened position in attracting a larger share of ad revenues in the nation’s largest Hispanic market. Most of all, I am particularly proud to, once again, have world-renowned Hispanic talent join SBS, a Hispanic-owned company.”