ElementalTV and Spanglish Movies partner to accelerate US Hispanic Market Activations in CTV Advertising

ElementalTV has announced a strategic partnership with Spanglish Movies, a content creation and publishing for the Hispanic market. Together, the companies have created ‘Spanglish Audiences,’ a CTV technology solution designed to expand advertisers reach and effectiveness among Hispanic and LATAM viewers at scale.

Spanglish Audiences offers Fortune 500 brands, agencies, and programmatic SSPs the ability to reach the growing segment of Hispanic viewers through precision ad targeting based on audience interests & behaviors, moving beyond the limitations of traditional CTV audience bundles. Spanglish Audiences leverages Elemental TV’s SmartCuration platform, allowing advertisers to deliver culturally relevant messages to the right viewers, at the right time, ensuring maximum impact and ROI.

The Hispanic demographic is the largest minority group in the United States, representing 20% of the total US population. This influential audience is growing, and content consumption habits indicate an increasing preference for digital. Recent data shows that over 84% of Latin Americans and 59% of Hispanics prefer CTV over traditional TV.

Despite the fact that 1 in 5 Americans is Hispanic, the Hispanic Marketing Council notes that only 6% of overall industry ad spend is invested to reach the Hispanic and LATAM communities. This low level of ad spend relative to the size and importance of this consumer segment highlights a critical gap for advertisers to consider in driving growth. Spanglish Audiences offers advertisers a turnkey solution to effectively engage with Hispanic and LATAM audiences through a deeper, more nuanced multicultural understanding of their consumption patterns.

“Reflecting on our two-year collaboration with Spanglish Movies, we’ve been united by a common goal: to reach US Hispanic and LATAM audiences through advanced CTV solutions,” remarked Albert Yu, Chief Revenue Officer at ElementalTV. “Despite the growing influence of the Hispanic consumers, advertisers struggle to connect with Hispanic audiences due to a lack of comprehensive data, resulting in ineffective campaigns. With ElementalTV’s SmartCuration technology, we’re poised to elevate Spanglish’s inventory, providing advertisers with a spectrum of premium, contextually relevant inventory packages enriched by deep audience insights.”

“We’re excited by this strategic partnership with ElementalTV to offer ‘Spanglish Audiences,’ a transformative initiative set to redefine how advertisers connect with the Hispanic and LATAM communities,” stated Gustavo R. Aparicio, CEO of Spanglish Movies. “By marrying ElementalTV’s AI-driven curation with Spanglish Movies’ targeted reach, we’re not only closing the gap between content and viewer—we’re creating a new groundbreaking solution for advertisers to engage with a key demographic poised to command over $2.5 trillion in buying power by 2025. This is not an evolution; it’s a revolution in targeting precision and cultural resonance in the digital advertising landscape.”