Elements of Value: From Founder Instinct to Innovation Playbook [VIDEO]

For high-growth companies, it’s easy to lose sight of innovation. But by adding consumer value to products or services, companies can improve their performance in markets where they currently operate or break into new ones. Bain partners James Allen and Eric Almquist discuss how the 30 Elements of Value can institutionalize the insurgent mission of capturing customer wants and needs.

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