Eleta elected to The Leukemia & Lymphoma Society National Board of Directors

Marketing executive Graciela C. Eleta has been elected to the National Board of Directors of The Leukemia & Lymphoma Society (LLS), effective November 2013. Her term will run through June 30, 2016.

Eleta’s most recent position was as senior vice president for Univision’s Brand Solutions Team, a strategy and insights discipline at the leading Spanish-language media company in the United States. Eleta joined Univision in early 2008 to lead this newly-created consulting practice, where she was instrumental in helping enroll more than 100 new brands into the Hispanic market.

Before Univision, Eleta worked at Procter & Gamble for 21 years, most recently as vice president for multicultural business development. In that capacity, she was responsible for developing marketing and retail strategies to appeal to Hispanic and African American consumers across the company’s largest brands. Eleta previously served as general manager for P&G’s Puerto Rico subsidiary, where she successfully launched brands like Pantene, Olay and Swiffer.