Elevación hits The Lottery in Virginia.
March 16, 2007
Elevación was selected to lead the Hispanic outreach efforts on behalf of the Virginia Lottery as part of a partnership with the Qorvis Communications team.
After an extensive 7-month review process, Elevación became the Latino spice of a large family of partners for a Virginia Lottery team created by Qorvis Communications. “I have known and worked with Qorvis Managing Director Bill Replogle for years and could not be prouder to be a part of this dynamic team,” said Managing Director Jimmy Learned of Elevación. “We are all about partnerships that intuitively lead to better outreach with our community, and are energized about the opportunities that lay ahead for growing the Virginia Lottery brand and its product among Latinos.”
Elevación, in conjunction with the Qorvis team, is planning to launch new outreach initiatives and campaigns in late spring and to break new ground in comprehensive marketing efforts in the summer months.
