July 6, 2001
The U.S. Navy announced the launch of ELNAVY.com, a Web site designed for new recruits of Hispanic origin.
This comes on the heels of Batiz.com’s announced launch of JobCentro.com, the official career Web site for the U.S. Hispanic Chamber of Commerce.
ELNAVY.com targets Hispanic men and women eligible to join the Navy, and their families. The site communicates the Navy’s understanding of the Hispanic community and culture, which is deeply rooted in family tradition and values.
Additionally, ELNAVY.com was designed to generate a better understanding of the role of the U.S. Navy and the important mission it serves throughout the world, while emphasizing the many opportunities offered. Batiz.com partnered with Campbell Ewald, agency of record for the U.S. Navy, as well as The Rodd Group, in order to develop a site that was concurrent with past and present outreach efforts conducted by the U.S. Navy in targeting recruits.
“This new site will reach out to potential recruits and their families, as together they make the important decision of whether the U.S. Navy would be a positive experience for them,” said Eddie Batiz, chief executive officer of Batiz.com.
“We are extremely pleased to be able to offer the ELNAVY.com Web site to the Hispanic community,” said Captain Larry Musto, advertising and marketing director, Department for Commander, Navy Recruiting Command. “This site gives us the opportunity to connect with the Hispanic community and demonstrate our appreciation of their culture and values.”
Every aspect of the ELNAVY.com Web site was studied and researched in order to ensure its appeal to Hispanics. The results include a mix of innovative technology, functionality, and custom design that allow for easy navigation. Through the use of real life examples of people, jobs and opportunities, the audience can actually “see and hear” other Hispanics who are living the Navy life — one that is exciting, challenging and rewarding. In addition, the Web site includes a history timeline — unlike any other — which unveils the naval contributions made by Hispanics over the centuries.