Email’s Impact On Brand Perceptions.

Quris released Building Brand Loyalty With Email, a comprehensive analysis of consumer attitudes regarding email’s impact on consumer brand perceptions. The research shows that well-executed permission email programs can positively impact brand attitudes, and marketers can do serious damage to their brands by misusing the email channel and abusing their customer’s inbox. The majority of respondents believe that the quality of email permission programs influence their opinions, positively and negatively, about the companies sending them. Additionally, two-thirds of respondents said that their expectations of quality in permission email programs from well-known brands were higher than those of lesser-known firms.

“Marketers need to recognize that as the volume of commercial email rises, customers are raising the bar and demanding more from their permission email relationships – especially from the top consumer brands,” states John Funk, CEO of Quris. “This study demonstrates that when done well permission email can increase a firm’s brand equity. But it also illustrates the downside of not acting appropriately in the channel. If marketers don’t adhere to best practices, they not only risk their ability to leverage email as a powerful customer communications channel, but also risk damaging their brand.”

For more information at http://www.quris.com