Emails transaction rates 30% higher than bulk mailings.

Experian Marketing Services, a leading provider of data, analytics and marketing technologies to help organizations target and engage their customers more effectively, today announced a new loyalty study that provides an in-depth look at customer loyalty behavior and trends in the marketplace. A major theme from the report is how marketers can empower their customers to become vocal advocates of the brands.

The loyalist: leveraging relationships with existing customers to increase ROI provides marketers with a unique look at what drives relationships with customers and ideas on how to improve loyalty email campaigns to deepen customer advocacy and drive long-term sales.

“Knowing which customers have a propensity to be loyal brand advocates is critical to every business today,” said Rachel Bergman, senior vice president and general manager of Experian CheetahMail, a part of Experian Marketing Services. “Given the highly competitive nature of the industry, marketers that engage customers with programs that motivate and reward loyalty will yield significant returns,” said Bergman.

The report highlights several email loyalty trends that help marketers understand how customers behave and engage with companies to which they are loyal. For example, emails targeted to current loyalty program members have:

• 40 percent higher open rates;

• Over 20 percent higher click-through rates;

• Almost 30 percent higher transaction rates;

• Over 10 percent higher revenue per email.

For more information at http://www.experianplc.com