Embracing Analog: Why Physical is Hot. [REPORT]
February 13, 2013
As we spend ever more time in the digital world, what’s becoming increasingly valued is the time we do not spend in front of a screen–the time we spend with real people and real things. It’s not that we’re abandoning digital–far from it. But as digital screens become our default interface, we seem to increasingly seek out physical objects and experiences.
This trend report examines the embrace of analog, what’s driving it, the ways in which it’s manifesting and what it means for marketers.
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