Emerging Majorities Marketing Launches.

Gus Ferreira and Rafael Inglesias have teamed with event producer Dimetrio Sanchez to form Emerging Majorities Marketing, a new firm dedicated exclusively to events, promotions and grass roots/cause-related marketing targeted to US Hispanic markets.

“The Hispanic consumer is the designated target of every savvy advertiser,” according to Gus Ferreira, managing partner of EMM. “However, Hispanic consumers are becoming increasingly more sophisticated in their response to all forms of advertising and marketing. More inventive methods are now required to effectively reach this market. At EMM, we show advertisers creative ways to leverage grass roots promotions, events and cause related marketing to generate consumer awareness and drive results.”