Emigdio Rojas Named Managing Partner at Simplicity

Simplicity announced the appointment of Emigdio Rojas as managing partner to lead its operations in the United States.

The executive has over 16 years of experience developing marketing and corporate communication strategies that connect with multicultural consumers in the United States and Latin America.

Rojas has forged a track record executing highly effective regional and global campaigns for Fortune 500 companies in media, consumer goods, technology, financial services, beverages, construction, and health.

“Simplicity’s leadership in Chile, Latin America, and now in the United States represents an opportunity for clients to have access to a full-service offer to help solve their challenges, achieve their business objectives and connect with their stakeholders in different markets,” Rojas said.

Rojas will lead a multidisciplinary and multi-country team of professionals with extensive experience in different specialty areas, including corporate communications, public relations, digital, advertising, branding, and influencer marketing.

“The incorporation of Emigdio will allow us to best advice Latin American companies that wish to enter the U.S. market and support those companies from the United States that want to have a presence in Latin America,” said Matias Cartajena, Simplicity’s founder and CEO.

Simplicity is headquartered in Chile and has a pan-regional hub in Miami. It services clients in the United States and Latin America.