Energy Efficiency Program Expanded To Help Hispanic’s ‘Reach for the Stars’.

The California Public Utilities Commission (CPUC) and Runyon Saltzman & Einhorn (RS&E), Sacramento’s largest social marketing firm, kicked off their campaign to increase awareness of energy efficiency products and cost-saving programs among rural utility customers throughout the state. The campaign urges rural utility customers—both English and Spanish-speaking— to participate in energy-saving programs that can cut a family’s energy bill by about 30% or $400 a year. The average annual U.S. home energy bill is $1,300.

The campaign will capitalize and expand on the success of the “Reach for the Stars” campaign – which has already generated significant momentum by educating Californian’s on energy efficiency, cost cutting programs and rebate programs. The 2004 program was expanded to target Hispanic audiences as well.

“Energy is a precious commodity here in California,” said Pilar Montoya, the Campaign’s Hispanic Outreach Coordinator. “As such, it is vital that residents know about ways to reduce their consumption in order to save energy, save money and ultimately save the environment.

The outreach campaign encourages all rural residential energy users to make permanent energy-efficient upgrades to their homes and participate in statewide and local gas and electric energy efficiency programs.