Engagement, Emotions & the Power of Radio – affecting consumer emotions.

The Radio Ad Lab is conducting a new series of research projects under the umbrella theme, “Radio and the Consumer’s Mind: How Radio Works.” The goal is to continue learning both how Radio advertising affects consumers differently and how it works synergistically with other forms of media.

The newest paper, “Engagement, Emotions, and the Power of Radio,” conducted by Gallup & Robinson, was designed to assess how well Radio ads can generate emotional responses and engage with consumers, compared to television ads. And it did so using advanced physiological methods that measure emotional responses in ways that don’t require verbal responses. The conclusion is that the emotional impact of Radio ads is equal to TV.

To view study CLICK on link below Adobe Acrobat Reader required):
http://www.radioadlab.org/docs/RAELEngagementFullStudy.pdf>