Engagement with mobile social networks surpasses that of Facebook and MySpace.
March 22, 2010
The Mobile Internet may be just as reliant on social networks as it is on the mobile data network itself. Ground Truth™, the mobile measurement firm that provides precise, timely and actionable mobile intelligence, today revealed that social networking activity comprises more than half of the time spent on the Mobile Internet. Ground Truth also reported that users of mobile-specific social networks are more engaged than users of PC-based social networks, such as Facebook and MySpace, on mobile.
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