Entravision 360 expands Team.
March 2, 2010
Entravision Communications Corporation is expanding its digital team in Denver with the additions of J. Basil Dannebohm as Interactive Sales Manager and Ryan Mulligan as Web Content Publisher, effective immediately. The appointments of Mr. Dannebohm and Mr. Mulligan reflect Entravision’s ongoing focus on its cross-platform content and sales initiative, known as Entravision 360. The initiative provides integrated marketing opportunities for advertisers across Entravision’s television, radio, online and mobile properties.
In their new roles, Mr. Dannebohm will be responsible for all interactive sales and operations for Entravision’s leading Spanish-language Denver properties. He will work closely with Mr. Mulligan, who is now charged with developing and managing all online content for the cluster’s four Web sites, to develop and create customized solutions for advertisers interested in reaching the growing Hispanic community in Denver. The four Web properties include sites for the number one Spanish-language television station in the market, Univision KCEC-TV, and Entravision’s three leading radio properties:
Jose 92.1 F.M. http://www.jose921.com
La Tricolor 96.5 F.M. http://www.965tricolor.com
Maria 1090 A.M. http://www.maria1090.com
Univision Colorado: KCEC-TV CH. 50 http://www.somosnoticiascolorado.com
The Web sites currently offer listeners an opportunity to listen live via the radio station’s online streaming capabilities, and provide information on station programming and personalities, as well as local news and weather. Over the next few months, Entravision Denver will be rolling out new functions and capabilities like Vida Nocturna, a nightlife and dining Web site that will feature local hot spots, and Tu Salud, a health and wellness Web site that will provide health related information in Spanish. The team recently launched Busca Denver, the first Spanish-language search directory in the Denver metro area.
“Adding experienced professionals like Jeremy and Ryan is another example of our ongoing investments in our digital properties,” said Mario M. Carrera, Vice President and General Manager for Entravision’s Colorado markets. “Building out our sites gives our audience another platform to see and hear our top content while meeting advertiser demands for new solutions. Jeremy and Ryan have already made significant contributions to our business and we look forward to working with them on these growing platforms.”
Prior to joining Entravision, Mr. Dannebohm worked in interactive sales and marketing for a variety of media including radio, newspapers, magazines, entertainment venues and television. He held various project management and consultant roles at companies like Denver Newspaper Agency, The World Company and Wiatt Radio. He was also a freelance writer whose stories have been distributed in the United Kingdom, Dubai and China. Mr. Dannebohm is a member of the Association of Writers and Writing Programs, the National Writers Union, The Denver Press Club, the American Association of Notaries and is recognized in the industry as a social media marketing expert. He holds degrees from Newman University, Metro State College of Denver and Antiochian House of Studies.
Mr. Mulligan has been a career-long Web site developer and graphic designer since graduating from Ramapo College in New Jersey with a Bachelor of Arts in Communications and a concentration in Graphic Design. He’s worked on dozens of interactive projects over his career including a variety of Web sites for independent films, actor and director media sites, and small corporation sites.