Entravision’s KBNT-17 New Leader In May Sweeps.
May 28, 2004
San Diego young TV viewers prefer Spanish-language KBNT, Channel 17, over all other English and Spanish-language stations in market, according to the Nielsen Station Index (NSI) demographic data for the May 2004 sweep period. A study of prime time, early fringe, early news, network news and Sunday prime reveals that Univision station KBNT-17 is number one among all San Diego’s local stations for viewers ages 18 to 34 and 18 to 49. The May 2004 sweep covers the period from April 29 to May 26, 2004, and is one of the four, four-week periods each year in which TV audiences are measured nationwide to set advertising rates.
Highlights from the survey include the following:
” Prime Time M-F/7-8P & M-F/10-11P – In a sweep period marked with finales to long-running shows such as Frasier and Friends, KBNT-17 stayed ahead of the competition with its strong prime time line-up by having the largest audience increases from one year ago, and earning the #1 spot among Adults 18-34 and Women 18-34.
” Early News, M-F/6-6:30P – Noticias 17 at 6 pm, with anchors Claudia Rodriguez and Ricardo Vela, ranks #1 among local newscasts with Adults 18-34 and Adults 18-49. Furthermore, it achieves more ratings than all other stations combined among Adults 18-34. In addition, “Noticias 17″ posted audience growth among all key demos, especially among the young Adult 18-34 television viewers. It had a 68% increase year-to-year
” Network News, M-F/6:30-7p – Continuing the trend from the 6pm newscast, “Noticiero Univision” was once again the #1 news program in the market with Adults 18-34 & Adults18-49.
” Early Fringe, M-F/4-6P – Univision’s Early Fringe programs on KBNT-17 are also taking the number one spot among young adults in San Diego. “El Gordo y La Flaca” outperforms other shows such as “The Oprah Winfrey Show” on KGTV, the ABC affiliate during the same time period. “Primer Impacto,” KBNT-17’s news magazine program at 5pm, also ranked first among Adults 18-34 and Adults 18-49.
” Sunday Prime, Sunday 9-10P – Univision San Diego delivers an hour of non-stop comedy that puts KBNT on the first place among Adults 18-34 and Men 18-34.
