Entravision’s ‘Super Estrella’ Radio Format Expands Into El Paso/Juarez.
November 7, 2004
KHRO-FM, owned and operated by Entravision Radio, a division of Entravision Communications Corporation, announced that they have begun simulcasting the Super Estrella format on KHRO-FM in El Paso, Texas. The Super Estrella format gives El Paso radio listeners their first Spanish-language pop music station.
Super Estrella’s young, hip music appeals primarily to Latinos ages 18-34, the fastest growing segment of the U.S. Hispanic population. Radio listeners in El Paso, Texas and Juarez, Mexico can tune into KHRO-FM to hear Latin music’s most popular artists, including Paulina Rubio, Mana, Shakira, Ricky Martin and Alejandra Guzman.
