EPMG’s Multicultural Consumer Insights Study

EPMG announced the release of the Multicultural Consumer Insights Study (MCIS) conducted by Nielsen Research using foundation data from Experian Simmons. MCIS is the first of its kind given its size, scope, granularity, and ability to deliver detailed multicultural analytics.

MCIS offers customized zip level purchasing data for over 1,600 variables. The study has three primary segmentations, which are Hispanic, African American and Asian. While EPMG has been able to provide clients with data to localize reach in a marketing campaign by building reports catering to each client’s request, MCIS provides detailed qualitative information specific to each segment.

“The growth of multicultural in America is exciting and confirmed by the Census results that indicates a huge demographic shift. The Census results are not actionable alone; EPMG’s investment in the multicultural consumer insights data coupled with the Census results will deliver more optimized ROI driven campaign initiatives,” said Trevor Hansen, CEO of EPMG.