Equifax Inc. announced that its Personal Solutions unit is launching an innovative program to address credit literacy among U.S. Hispanic consumers, including a Spanish-language web site (www.equifax.com/espanol) and three Spanish-language products.
Equifax has collaborated with a trusted financial advisor and media personality in the Hispanic community, Julie Stav, to develop and launch this important program.
“Understanding and serving the Hispanic market is and will continue to be critical to the success of any company in the U.S. We’re proud to be among the first consumer credit product companies to launch an initiative specifically designed for this market,” said Trey Loughran, president, Equifax Personal Solutions. “Hispanic buying power in the United States is increasing significantly every year, and these consumers must understand and have access to credit to purchase homes, cars and other significant items. It’s why we created this program and why we are teaming with Julie Stav, an expert in understanding Hispanic consumers’ personal finance and credit education needs.”
“Everything we are doing with our Hispanic-focused initiative — from the educational web site and Spanish-language products to the relationship we have developed with Julie Stav — ties directly to the Equifax Personal Solutions mission: empowering consumers to be their financial best,” said Loughran. Our Spanish-language program and offerings enable us to reach, educate and empower many more people.”