Esai Morales Stars In National PSA Campaign Targeting Latino Vote.

Southwest Voter Registration Education Project’s youth initiative, Fuerza Latina, launched a nationwide PSA campaign called “Don’t Be Invisible, Vote!”, starring acclaimed actor Esai Morales as Victor Lopez, a fictional Latino Presidential candidate. The English and Spanish-language PSAs will begin running on radio and television stations around the country during the month of October leading up to the presidential election and on SVREP’s and Fuerza Latina’s websites, and

The overall concept of the PSA campaign is “Victor Lopez for a New America,” a fictitious political campaign designed to inspire and create awareness among the Latino youth in order to get them to the polls. It is the foundation of Fuerza Latina’s voting awareness campaign for this and future elections. Fuerza Latina is a permanent media campaign that combines entertainment, pop culture and politics to express the urgency of voter education and registration.

“The stakes are too high in this election to be invisible,” said Antonio Gonzalez, president of Southwest Voter Registration Education Project. “Latinos in this country must show up and be counted on Election Day. What better way to convey that message than to show the Latino community that one day there will be a Latino candidate for president. That day will never happen, however, unless we register and vote.”

“We have before us the opportunity to create a truly dynamic society,” said Esai Morales. “All we have to do is pick up our heads, pay attention, stand up and be counted. By voting, we demonstrate our duty and rights to participate in the American dream.”

The PSA campaign will initially be seen on select Telemundo, MTV, Mun2, Entravision and Si TV owned television stations in both English and Spanish around the country. Additional stations will be brought on. The PSA campaign will also include 4 radio spots in English and Spanish and will be carried on various Spanish-language and English radio stations in select markets.

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