EspanolSeguros.com has announced that is partnering with insurance agents across the United States to support their bilingual sales force with the highest converting leads in the industry. With multiple wage earners and an average household size of 4 people or more, along with increasing adoption rates, US Hispanics are now an attractive and profitable market segment for insurance companies, particularly auto insurance.
According to Andrew Laine, Founder of Spanish Insurance, LLC, “All of our leads are delivered real time to ensure maximum conversion. Whether you use a CRM or need the leads emailed to you, our platform will deliver.”
According to Hispanic Market Advisors, a recent study by the Life Foundation revealed that 93% of the Latino population believes that life insurance, as well as a health insurance is important, but 49% of the people who participated in the survey said they did not have enough coverage. “The main reasons US Hispanics don’t have enough coverage is the cost of the insurance, the lack of knowledge about insurance coverage and procrastination,” explains Andrew Laine. The main ingredient to reverse Latino buying patterns when it comes to auto, health and life insurance is education. By providing Hispanic consumers with an educational platform in Spanish and English, and a national network of insurance agents ready to walk them through the insurance process, Espanol Seguros is positioning itself as a single stop website for Latinos.
As Andrew Laine affirms, “There will always be one section of the Hispanic population that is growing faster than another, but all groups need insurance.” The Internet offers the greatest opportunity when it comes to providing insurance coverage for the Hispanic market.
EspanolSeguros.com allows insurance agents to connect directly with Hispanic consumers that are interested in learning about insurance in Spanish. Although leads come from 47 of the 50 states, the majority of them are originating in Top Hispanic Metropolitan areas, such as those in Florida, Texas, California, New York, Georgia, New Jersey, Illinois and Virginia.