Esparza – Sr VP Director Of Account Development @ Montemayor y Asociados.

Zifa Esparza, formerly Sr. Director of Marketing at Taco Cabana, has joined Montemayor y Asociados as Sr. VP Director of Account Development.

“Zifa Esparza represents a triple powerhouse for Montemayor y Asociados.” said Carlos Montemayor, President & CEO. “She knows sales and marketing from both the client and media sides of the house, and in addition, she actually was our client at Taco Cabana, so she already knows that we do quality work. Zifa has experience in general market and Hispanic marketing and media, and she is well know for ‘getting the job done’. We expect her to move the needle of new business acquisition for Montemayor.”