Esperanza Teasdale joins The Proper Group

Esperanza has led brand strategies for industry-defining products like Pepsi, Propel Water, and Skippy, strengthening consumer connection and driving measurable P&L impact. Her leadership spans multimillion-dollar beverage and snack portfolios, national retail partners such as 7-Eleven, Circle K and Dollar General, and high-stakes expansions including Manzanita Sol’s +10% YoY growth and the revitalization of Propel Water. She is recognized across the industry for weaving cultural insight, analytics, and creativity into brand strategy that resonates and performs.

As the Founder of Mariposa Zenith, LLC, Esperanza guides leaders and organizations through transformation using her signature frameworks: The Cultural Fluency Advantage and The Mindful Leadership Advantage. Her approach integrates mindfulness, inclusivity, and human-centered strategy to shift teams from reactive to intentional — unlocking clarity, resilience, and sustained growth.

Her career achievements have earned national recognition, including induction into the 2025 American Marketing Association of New York Hall of Fame, 2024 Hispanic Marketer of the Year, and features in AdAge, Campaign US, and People en Español’s Poderosas list.

At The Proper Group, Esperanza will partner with clients to elevate brand strategy, unlock multicultural growth opportunities, strengthen customer and shopper marketing, and design strategic frameworks that turn insight into scalable action — while shaping the Collective’s thought leadership in cultural fluency, mindful leadership, and people-first marketing.

Cultural Strategist. Growth Architect. Mindful Marketing Leader.

Esperanza Teasdale blends 30+ years of Fortune 50 marketing expertise with deep cultural fluency and a people-first leadership philosophy. She has guided global brands through pivotal moments of transformation — from accelerating growth in competitive consumer categories to strengthening brand resonance among growth audiences.

Her approach integrates strategic rigor, multicultural insight, and mindful leadership to create marketing that performs with purpose. Esperanza excels in high-ambiguity environments where insight, clarity, and decisive action are essential. She builds strategies that honor the consumer, elevate the brand, and deliver measurable business results.

From leading brand portfolios at PepsiCo and Unilever to driving double-digit growth in Hispanic segments, revitalizing product lines, and expanding customer partnerships, Esperanza brings a distinctive ability to combine creativity, analytics, and cultural intelligence. She designs growth plans that are relevant, human-centric, and ready to move markets.

Organizations working with Esperanza gain a leader who not only builds strategic marketing frameworks, but fosters alignment across teams and culture — ensuring execution lands with impact, internally and externally.