ESPN Deportes and Time Warner Cable announce distribution fin Texas.
August 9, 2009
Disney and ESPN Media Networks and Time Warner Cable announced an agreement to add ESPN Deportes to its Digital Basic level of service to Time Warner Texas. The network, currently available on Time Warner’s Spanish-language package in Texas, launched on digital basic on September 7, 2009, coinciding with ESPN’s 30th anniversary.
“Time Warner Cable in North Texas is excited to make ESPN Deportes available as part of our popular Digital Basic tier,” said Gary Underwood, Time Warner Cable’s vice president of communications for North Texas. “This change represents even more value and diversity for our digital customers here in North Texas.”
“This agreement represents another step forward in our efforts to make ESPN Deportes more broadly available to fans in major and emerging U.S. Hispanic markets across the country,” said David Preschlack, executive vice president, Affiliate Sales and Marketing, Disney and ESPN Media Networks. “ESPN Deportes will be available to almost one million Time Warner Cable digital basic customers in Dallas, San Antonio, Harlingen, El Paso, and Austin, and the fact that it coincided with ESPN’s 30th Anniversary is a tangible example of how our mission to serve the fan has evolved over the years.”
With this deal, ESPN Deportes will now be available on digital basic in seven of the top 10 U.S. Hispanic markets (Los Angeles, New York, Miami, Dallas-Forth Worth, San Antonio, Phoenix and Harlingen.)