ESPN Deportes Radio expands to Bay Area.
May 23, 2011
ESPN, Inc. announced that ESPN Deportes Radio will launch KTRB 860 AM in San Francisco, CA. Under the operation of Deportes Media LLC., the station will go live on Friday, June 24.
“The Hispanic sports fans in San Francisco are passionate about sports and we are excited to bring them the best of sports radio,” said Oscar Ramos, senior director and general manager of ESPN Deportes Radio. “We are proud to extend ESPN Deportes Radio to the Spanish-speaking sports fans in the Bay Area. This is a great accomplishment for our network and our brand as we continue to successfully expand our national presence in the U.S. market.”
“At KTRB 860 AM, we are very excited to bring the first Spanish-language sports radio network to the Bay Area,” said Michael Sher, general manager, ESPN Deportes Radio in the Bay Area. “This launch offers our local community across all the Bay Area the latest in sports news and information, and provides advertisers and marketers a unique opportunity to reach local Hispanics sports fans.”
