ESPN Deportes Miami announced the launch of a consumer promotion with Goya and Sedano’s Supermarkets of the ESPN Deportes Miami’s exclusive broadcast of Spain’s La Liga games. As part of the sponsorship, 2 lucky fans will win an all-expense paid trip to Spain in September 2012 to watch either Real Madrid, led by Cristiano Ronaldo, or defending champion, Barcelona, led by Lionel Messi, the world’s #1 player. Prizes include air fare, hotel for 6 nights as well as game tickets.
“The ESPN Deportes Miami Radio team is thrilled to establish a this partnership with Goya Foods and Sedano’s – two of the leading U.S. Hispanic-owned companies – involving one of our most important properties, LA Liga de Espana”, says Mara Rankin, Vice President, General Manager of WNMA 1210AM. “We commend these clients on using sports – international soccer – as a key platform to expand their messaging in the entire community”.
“Goya is thrilled to be part of this special promotion with ESPN Deportes. We are also very happy that two lucky soccer fans will be able to go to Spain and partake in such an amazing experience,” said Cynthia Chipi, Advertising Director for Goya.
“We are very excited to partner with ESPN Deportes in this great initiative and offer sports enthusiast an opportunity of a lifetime,” said Javier Herrán, Chief Marketing Officer for Sedano’s.
“The WNMA 1210 AM team continues to work hard to give Miami sports enthusiasts up-to-the-minute news and dynamic content with a local twist,” said Mara Rankin, VP, and GM of ESPN Deportes Radio Miami. “We are excited to bring the best in sports commentary and programming to the underserved Latino fans in West Palm Beach, Broward and Miami-Dade counties.”